KESK
A Green Solutions Company
Erbil, Iraq
Basima is a green building entrepreneur with over twelve years of diverse experience focused on sustainable development. She is the Founder and Chief Executive Officer of the first company established to introduce green buildings to Iraq called KESK.
Basima is a World Economic Forum Foundation Board Member and Cultural Leader, TEDx speaker, and the 2021 Cartier Women’s Initiative laureate in the MENA Region. Featured on TIME magazine, Inhabitat, Forbes, WEF Agenda, and the National for leading the green building work in Iraq.
She came to us to rebrand KESK and take it to the next level as the company grew. She wanted the brand to represent the cultural shift in the way we think about energy in the MENA region.
Year & Sector
2021 | Green Solutions
Services
Brand Strategy
Visual Identity
Packaging Design
Collaborators & Designers
Imene Ben Youssef, Graphic Designer
Visual Concept: Off Grid
The term Off the Grid (OTG) refers to those living in a self-sufficient manner, without reliance on public utilities. It offers a sense of independence and freedom.
We translated the concept into a half-tone gradient to communicate the energy shift and also kept the main color of the brand green.
Logo Concept:
During the rebrand, we wanted to respect the original simple and utilitarian design of the wordmark. We decided upon a clean and bold typeface, Raleway. We decided to experiment and happened upon an interesting visual surprise.
Brand Values
